Privacy.

When you visit our website, join our mailing list or place an order, we may collect:

• Your name, email address and phone number.
• Your shipping and billing addresses.
• Your selected shoe colours, sizes and preferences.
• Your order details, purchase history and customer service enquiries.
• Device information, browser type, approximate location, website interactions and referral information.
• Advertising attribution information, including UTM parameters and advertising click identifiers.

Payment information is processed through our ecommerce payment providers. POSSO does not directly store your full payment card details.

We use your information to:

• Process and fulfil orders and preorders.
• Provide order confirmations, shipping updates and customer support.
• Manage product availability and customer preferences.
• Improve our website, products and shopping experience.
• Measure advertising performance and website engagement.
• Send promotional emails or SMS messages where you have consented.
• Meet applicable legal and business obligations.

Our website uses cookies and similar technologies to support website functionality, understand visitor behaviour and measure advertising performance.

We use services including:

• Microsoft Clarity: Helps us understand how visitors interact with our website through session recordings, heatmaps, clicks, scrolling and other interaction data. Clarity may collect device and browser information and use cookies or similar technologies. We configure masking to reduce the collection of sensitive personal information.
• Meta (Facebook and Instagram): Helps us measure advertising performance, understand conversions and deliver relevant advertising.
• Shopify: Supports our ecommerce storefront, shopping cart, checkout and order processing.

These providers may process information according to their own privacy policies.

If you subscribe to POSSO marketing communications, we may send you product announcements, launch updates, promotions and other marketing information.

You can unsubscribe from marketing emails using the unsubscribe link in our emails or opt out of marketing SMS by replying STOP.

Transactional messages relating to existing orders may still be sent where necessary.

We may share information with trusted service providers where necessary to operate our business, including:

• Shopify and payment processors.
• Klaviyo for email and SMS communications.
• Microsoft Clarity and Meta for analytics and advertising.
• Warehousing, fulfilment and delivery partners.
• Technology providers supporting website operations and security.

We do not sell customer information as a standalone product. Some advertising technologies may involve sharing data for targeted advertising purposes.

Some of our technology and service providers may store or process information outside Australia.

Where applicable, we take reasonable steps to protect personal information shared with overseas service providers.

We take reasonable measures to protect personal information against misuse, loss, unauthorised access, modification and disclosure.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer support and meeting applicable legal obligations.

You can contact us to request access to, correction of, or deletion of your personal information.

We will respond to requests in accordance with applicable laws. Certain information may need to be retained for legal, accounting or operational purposes.

You can manage or disable certain cookies through your browser settings. Disabling cookies may affect some website functionality.

You can also contact us about your marketing preferences or privacy concerns.

We may update this Privacy Policy as our business, technology or legal obligations change.

The latest version will be available on our website.

For privacy questions, requests or complaints, contact:

• POSSO
• Email: hello@wearposso.com.au
• Website: https://www.wearposso.com.au/